X, which evolved from its earlier identity as Twitter, has now showcased an innovative feature for organisations, making it easier for them to advertise job positions directly on the platform. This recent development follows whispers from insiders pointing towards X’s potential to compete with platforms like LinkedIn.
Their latest venture, titled “Hiring”, presently in its preliminary testing phase, allows businesses to promote job opportunities to the platform’s audience. The christened ‘XHiring’ feature is tailored to help organisations find the right match for their vacancies.
The “Hiring” functionality is under scrutiny by a handful of companies. Furthermore, X facilitates data integration via a recognised Applicant Tracking System (ATS) or XML feeds.
This “early bird access to X Hiring Beta” is reserved solely for Verified Organisations. This categorisation includes those who pledge at least US$1,000 monthly to X. Such companies can, in turn, highlight their job opportunities prominently on their X profiles.
As per Business Today’s insights, when these Verified Organisations post job openings on X, they become visible on their public profiles. Potential candidates can streamline their search and apply to positions using filters like keywords or location on the platform. Successful applicants can then expect to be approached by hiring companies via the X interface.
While X’s current capabilities might not match the exhaustive features of LinkedIn, it grants companies an additional arena for promotion, reaching out to a potentially untapped demographic. It may not confront LinkedIn head-on, but it mirrors Elon Musk’s aspiration of metamorphosing X into a “universal app”.
Access to the hiring feature is limited to those under the premium tier. Only those subscribed to X Premium can delve into the beta functionalities. Premium members also relish many other perks, including a revamped revenue-sharing initiative, which X has recently made even more enticing for its loyal subscribers.
Since Elon Musk’s takeover, X has weathered various storms, ranging from legal battles with former personnel, declining advertisers, unforeseen security vulnerabilities, and intermittent technical disruptions.
This strategic move solidifies X’s venture into the professional networking sphere, hinting at an aspiration to rival titans like LinkedIn, which boasts a formidable 930 million users, in stark contrast to X’s 450 million.
However, it might be premature to perceive this as a direct challenge to LinkedIn, especially considering its dominant user base. Yet, it certainly underlines X’s broader objectives to be a versatile app. This mirrors X’s transformative journey under Musk’s tutelage, moving beyond its foundational microblogging roots.
It’s worth noting that even as Facebook’s user count soared past 3 billion, its parent company, Meta, decided to discontinue its “Jobs on Facebook” feature earlier this year.
